The Cluster, a fundamental actor in the ISE, the most important AV fair in the world
Barcelona is consolidated as the great venue for the meeting of the audiovisual industry with the most successful edition of the ISE fair, in which it has broken attendance records with an increase of 20,000 visitors compared to previous editions in the city.
Since 2019, when it was announced that the fair would be installed in Catalonia, the Audiovisual Cluster has acted as a connector between the fair and the Catalan industry, creating contexts to favor the visibility of associated companies and the internationalization of the sector.
In this edition, the Cluster has also acted as an identifier of the most innovative trends, organizing two conferences on virtual production with LED screens, which were very well received by those attending the fair. The sessions were held on one of the main stages, which was filled with an audience interested in listening to the reflections and experiences offered by the expert partner companies and the keynote by Lux Machina, an international company that is a pioneer in this technique and responsible for projects such as The Mandalorian.
Another highlight was the first meeting of Catalan OTT platforms, organized by the Cluster and held at the CCMA’s booth. The main initiatives (CCMA, Filmin, XAL, Liceu, CaixaForum+) participated with the aim of creating a meeting time for a large part of the industry and cooperating to promote Catalan content in a new European scenario in which OTTs are positioned as one of the main windows to entertainment.
With the aim of strengthening internationalization and of the creation of a Catalan audiovisual cooperation network with other countries, the Cluster organized the second meeting of international audiovisual clusters with an exclusive program designed to generate synergies and long-term cooperation contexts. Clusters from countries such as the United Kingdom, France, Italy, Belgium and other clusters from the rest of the Spain such as Navarra joined.
Lastly, there was a varied program at Agora, a space of the Audiovisual Cluster’s booth shared with the Barcelona City Council. Cluster members participated with their proposals and experts on the subject. A work session was organized on companies in the service segment, as well as presentations on audiovisual innovations in concerts and on how tourism and audiovisual are connected.
About thirty Cluster members were present both in their own stands and in those shared with other companies, such as the ACCIÓ’s Catalonia Pavilion or the Barcelona City Council’s booth. Some of them also presented their own exclusive installations and others participated as speakers in sessions or in other spaces of the extensive program of the fair.
With more than 58,000 attendees from 155 countries, this year’s edition of the ISE, which took place between January 31 and February 3, closes with the best balance since landing in Barcelona. According to an ACCIÓ study, more than eight million euros of business volume have been generated.
