CONFERENCES & SESSIONS
Auditorium, Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
Infrastructure and Technologies of Catalonia’s Audiovisual Strategy
Tuesday 26th november
From 10am to 11:30am
Entry is free upon registration
Session in catalan
What is the Technological Strategy of Catalonia’s Audiovisual Industry?
The audiovisual sector is undergoing a profound transformation driven by technological advancements: the emergence of virtual sets, the experimentation and production of immersive audiovisuals, the growing use of AI, and technologies for remote production. The audiovisual sector faces multiple innovation challenges, which highlight the need to create and redesign infrastructure and to modify audiovisual creation processes.
In this session, we will hear from the main public and private entities leading the technological transformation of the sector. We’ll also gain insights into the report “New Technologies for New Audiovisual Infrastructures in Catalonia“ prepared by the Cluster with its partners. Additionally, we will learn about the latest progress in the construction of the Catalunya Media City at the Three Chimneys site and the development of new large-scale studios at the Parc Audiovisual de Catalunya.
With Miquel Rutllant, President of the Catalan Audiovisual Cluster; Mª Carmen Fernández Tallon, Chief Innovation Officer at MediaPro; Natàlia Prats, Director of Digital and Technological Infrastructure at 3Cat; Xavier Cubeles, Researcher at Eurecat; Cristina Brandner, Manager at Parc Audiovisual de Catalunya; Marc López, Director of the Catalunya Media City program.
Moderated by Xantal Llavina, journalist.
Miquel Rutllant
Senior Telecommunications Engineer from UPC and MBA from IESE. He has held various leadership roles in companies within the audiovisual sector: Commercial Director of TVC Multimèdia at the Catalan Audiovisual Media Corporation and Regional Director for audiovisual engineering company Vitelsa. Since 2012, he has served as the CEO of Grupo Lavinia, one of Spain’s leading audiovisual content and services groups. He is currently the President of the Catalan Audiovisual Cluster.
Ma Carmen Fernández
She began her career in R&D at Ericsson and Vodafone, later holding various executive roles at RSLCOM. Following that, she served as Operations Director in companies focused on the design and manufacture of the first connected consumer electronics devices and was Managing Director of the streaming platform TotalChannel. She joined the Mediapro Group in 2014, collaborating in various Business Development areas before taking on the role of Innovation Director, where businesses have been developed in the fields of synthetic content, immersive content, virtual economy, and virtual production.
Natàlia Prats
She spent 17 years working in various areas of the Catalan Audiovisual Media Corporation, beginning with interactive services and technical projects and eventually leading the Corporate Procurement department—a role she later took on at Football Club Barcelona and at Noucor Health in the pharmaceutical sector.
A couple of years ago, she returned to the Corporation—now 3Cat—to lead the technical department, where she oversees the engineering, systems, communications, operations, and broadcasting teams for TV, Radio, and Digital Media. She is implementing the latest innovations in digital and technological infrastructure to carry out a large-scale transformation and technological upgrade project.
Xavier Cubeles
Head of the Culture and Tourism division within the Technology Consulting department at Eurecat, the Technology Center of Catalonia, where he provides advisory services and applied research focused on innovation and the digital, green, and social transformation of these sectors.
Throughout his career, he has conducted various studies and projects centered on the cultural and creative industries, with a particular focus on the audiovisual sector. He is also an adjunct professor in the Communication Department at Pompeu Fabra University (UPF).
Cristina Brandner
She was a founding partner and director of Neptuno Films Production (1991–2016), a production company specializing in animated content. She produced 25 series and 17 television films, engaging in international co-productions and achieving sales in over 100 countries.
Since 2016, she has served as the Manager of the Parc Audiovisual de Catalunya.
Marc López
He holds a degree in Audiovisual Communication and Economics from Pompeu Fabra University (UPF). With experience in both the private and public sectors, he has dedicated his entire professional career to the audiovisual industry. Before his current position as Director of the Catalunya Media City Program, he worked as a manager and professor at ESCAC (School of Cinema and Audiovisuals of Catalonia) and held several roles, including director, at the Audiovisual Department of the ICEC (Catalan Institute for Cultural Enterprises). He also brings financial expertise from his previous role as a financial analyst at Natixis Coficiné, a French bank specializing in the cinema and entertainment sector.
Xantal Llavina
Journalist, Content Director, ICT Communicator, Executive Producer, and Speaker. She is currently the Director and Presenter of the educational program on entrepreneurship, digital revolution, innovation, and the future, Revolució 4.0 (Catalunya Ràdio-3CAT, 9th Season), Director and Executive Producer of the program Ho he Superat (3Cat-Catalunya Ràdio), and Deputy Director and Presenter of Som Revolució (3CAT-Tv3: What will Catalonia be like in 2030? 4th Season).
These are the various media outlets where she has worked and collaborated: ElPuntAvuiTV, TV3, Barça TV, BarcelonaTV, TVE, Canal 33, Ràdio 4-RNE, Catalunya Ràdio, RAC1, Punto Radio, El Periódico de Catalunya, Público-Públic, and El Punt Avui.
20 practical cases of AI use in content
Series, movies, documentaries, television, animation…
Switch Observatory Session
Monday 25th november
From 7pm to 8:30pm
Entry is free upon registration
Session in catalan
Three years ago, the first automated image generators (DALL-E, Stable Diffusion, Midjourney…) emerged. Two years ago, ChatGPT revolutionized the landscape. It’s time to see how and why the professional audiovisual industry is truly using AI.
In the first part of the session, we will analyze, with Joan Rosés, editor of the Switch Observatory and Collateral Bits, the most representative examples and cases of AI usage in audiovisual content. We will discover, among other things, how the documentary about Brian Eno is made to change every time it is shown, how AI has been implemented at the BBC, or in the broadcasts and summaries of the Paris Olympics, or in the film La sociedad de la nieve and the series La Mesías. A whole range of cases that will serve as inspiration for the practical use of artificial intelligence.
In the second part, we will speak with film and advertising director Joan Riedweg, nominated several times for the Gaudí Awards and author of the short film A secret in the Dark, created entirely with AI, where he experiments with various content generation models.
If you want to stay updated, you can follow the Switch Observatory‘s LinkedIn page.
Joan Rosés
Editor of the Switch Observatory at the Catalonia Audiovisual Cluster and of Collateral Bits, a digital publication that analyzes the impact of technology on society. He is the author of the reports "L’Audiovisual Augmentat" (2023) and "IA Behind the Screen" (2024). For over twenty years, he has led projects related to technology and audiovisuals and has been the founder and driving force behind the Catalonia Audiovisual Cluster.
Joan Riedweg
He has a career spanning several decades and has directed music videos for renowned artists such as Ska-p, Manolo García, Joan Manuel Serrat, La Oreja de Van Gogh, Estopa, Sabina, among many others, being a pioneer in shooting music videos in 3D.
Some of his most notable works include the feature film "Xtrems" (2009) and the TV films "Desclassificats" (2013) and "El Crèdit" (2014).
He has been a pioneer in many of his projects. He directed the first HD music video with "Tres notas para decir te quiero" by Vicente Amigo, as well as "Me tienes contenta", the first 3D music video with Pastora.
In the field of teaching, he is a professor of Audiovisual Advertising Production and Written, Oral, and Audiovisual Languages at the Autonomous University of Barcelona, as well as a professor of editing at the ECIB (Barcelona Film School).
In the past two years, he has made two short films using artificial intelligence, such as "Autumn Tears" and "A Secret in the Dark".
He has received several nominations for the Gaudí Awards for "Xtrems", "Desclassificats", and "El Crèdit".
Inclusive fiction from story creation
Thursday 28th november
From 6:30pm to 7:45pm
Entry is free upon registration
Session in catalan
Moderated by Ana Joven, Head of Development at Minoria Absoluta.
Carles Mallol
He holds a degree in Audiovisual Communication with a specialization in Scriptwriting (Pompeu Fabra University, 2003) and in Directing and Dramaturgy (Institute of Theatre, 2013). He works as a screenwriter, playwright, director, and teacher.
He is currently the Story Editor for the series "Com si fos Ahir" (3Cat).
As a television screenwriter, he has worked on series such as "Ventdelplà" (Diagonal TV-3Cat) and "La Riera" (3Cat). He has also been a co-writer for telefilms like "Plou a Barcelona" (alongside Pau Miró).
As a playwright, his latest theatrical premiere was "La vida pornogràfica", directed by Gorka Lasaosa, at Sala Flyhard.
Valentina Viso
She has been a screenwriter for nearly twenty years. She has worked with filmmakers such as Mar Coll, Nely Reguera, Carla Simón, Aina Clotet, Celia Rico, Borja Cobeaga, and Diego Vega. For television, she has created and written series for TNT, Movistar, RTVEPlay, and 3Cat. Her films and series have been selected and awarded at festivals like Málaga, San Sebastián, Locarno, and Cannes Series.
She is currently developing several projects and, as a mentor and script consultant, collaborates with various institutions and FilmLabs such as ESCAC, La Incubadora, NOKA Mentoring, Canvi de Plànol, Start Me Up, and Pompeu Fabra University.
Salima Jirari
She is a consultant specializing in diversity in the audiovisual sector. She advises projects for various production companies and collaborates with labs and residencies organized by entities such as Netflix and the Academy of Cinema, addressing unconscious biases in the creative process and issues of representation in projects under development. Additionally, she provides training on diversity, equality, and inclusion in the audiovisual field at several universities, including Pompeu Fabra University and the University of Barcelona. She is currently collaborating on the development of the Cultural Rights Plan for the Ministry of Culture.
Elena Crimental
She is the Communications Director at the Observatory of Diversity in Audiovisual Media (ODA), where she works to promote a fairer industry and society. A graduate in Journalism and Audiovisual Communication, with a Master’s degree in Film and Television Scriptwriting, she has worked as a cultural journalist for over ten years in media outlets such as elDiario.es, AnaitGames, and Loop. She also has experience writing fiction and is a member of the comedy group Algo Cutre.
Ana Joven
With a solid track record in the audiovisual industry, she has contributed to various television, film, and theatrical productions over the years.
Currently, she serves as Head of Development at the production company Minoria Absoluta, where she collaborates in the planning and execution of both fiction and entertainment creative projects.
Among her most recent work, she has participated as executive producer in the dating show "Love Cost" for 3Cat and the talent show "Èpic Nails Vol. 2". Additionally, as a director, she has been involved in formats like "Mónica y el sexo" (Amazon) and "Acoustic Home" (HBO).
She has also contributed to other television productions as a screenwriter, including the series "Batalla Monumenta", "Persona Infiltrada", and "Tricicle 40 años". Her involvement in renowned projects such as "Tu cara me suena", "¡Ahora Caigo!", and "¡Mira quién baila!" has enriched her professional experience and creative vision.
10 years of the Talent Week
Tuesday 26th november
From 6:30pm to 8:30pm
Entry is free upon invitation
Session in catalan
MeetInnovations
Tuesday 26th November
From 12pm to 2pm
Entry is free upon registration
Session in catalan
MeetInnovations is a series of sessions dedicated to presenting and showcasing the most innovative university research, investigation, and business projects in the audiovisual field. These gatherings serve as a connection point between students, researchers, educators, and industry professionals, aiming to highlight emerging research and solutions that can transform the audiovisual landscape.
Each session includes project presentations, spaces for debate, and networking opportunities, fostering a knowledge exchange that promotes collaboration and inspires new ideas in audiovisual technologies.
This initiative is organized by the University-Business-Technology working group.
Apricot by Link3rs
StartUB!
Present: Hector Bordas and Judith Cardona.
Apricot is a continuous simultaneous voice translation tool based on AI that allows the audience to listen in their preferred language using just their mobile device and headphones, while speakers can communicate in their native language. All this is possible by simply scanning a QR code to join a web application, with no installation required.
FILMO
StartUB!
Presents: Pol Amoedo.
L’ANÒMALA
ERAM
Present: Núria Jordán Sánchez and Tate Climent Colell.
L’Anòmala is an immersive and interactive gastronomic experience designed to invite diners to reflect on their eating habits. This proposal, conceived and prototyped over five months by students from the ERAM University School, is presented in the form of a pop-up restaurant, where gastronomy is combined with audiovisual and interactive multimedia elements.
The experience offers a five-course menu that promotes dialogue and reflection through provocations that challenge traditional dining expectations. This project proposes an innovative model of gastronomy, not only pleasurable but also a provocative stimulus, facilitating a deep interaction with food and our eating habits.
PlayComp
StartUB! & ENTI
Presents: Martí de Ferrer Fuertes
SCRIBAL: Un transcriptor especialitzat per a la docència
Fundació Bosch i Gimpera – Universitat de Barcelona
Presenta: Mireia Farrús.
SCRIBAL és un sistema automàtic de reconeixement de la parla basat en xarxes neuronals i adaptat al català. A la vegada, és una eina pensada específicament per a funcionar en el context d’una aula, ja que estarà adaptat específicament amb terminologia especialitzada en el domini acadèmic de la universitat. A més a més, el transcriptor pot ser utilitzat per alumnes amb un coneixement limitat de la llengua de docència, ja que permet enllaçar el text de sortida a un traductor automàtic que proporcioni el contingut de la classe en la llengua pròpia de l’alumne.
SONIC PORTRAITS
Fundació Bosch i Gimpera – Universitat de Barcelona
Presents: Magda Polo Pujadas.
The Sonic Portraits project by the Ekho research group (UB) focuses on the sound creation of characters, places, and events through interdisciplinary studies from fields such as aesthetics, history, anthropology, sociology, etc., combining artificial intelligence with electronic music and soundscapes. Furthermore, in all of its projects, the audience plays an active role, as they intervene in the essence of the work in various ways, transforming, so to speak, into artists themselves. What is intended to be conveyed through the different sound portraits are aspects that provide new insights into the characters, places, and events depicted.
CONFERENCES & SESSIONS
Auditorium, Disseny Hub Barcelona (Plaça de les Glòries Catalanes, 38)
Entry is free upon registration
Infrastructure and Technologies of Catalonia’s Audiovisual Strategy
Tuesday 26th november
From 10am to 11:30am
Entry is free upon registration
Session in catalan
What is the Technological Strategy of Catalonia’s Audiovisual Industry?
The audiovisual sector is undergoing a profound transformation driven by technological advancements: the emergence of virtual sets, the experimentation and production of immersive audiovisuals, the growing use of AI, and technologies for remote production. The audiovisual sector faces multiple innovation challenges, which highlight the need to create and redesign infrastructure and to modify audiovisual creation processes.
In this session, we will hear from the main public and private entities leading the technological transformation of the sector. We’ll also gain insights into the report “New Technologies for New Audiovisual Infrastructures in Catalonia“ prepared by the Cluster with its partners. Additionally, we will learn about the latest progress in the construction of the Catalunya Media City at the Three Chimneys site and the development of new large-scale studios at the Parc Audiovisual de Catalunya.
With Miquel Rutllant, President of the Catalan Audiovisual Cluster; Mª Carmen Fernández Tallon, Chief Innovation Officer at MediaPro; Natàlia Prats, Director of Digital and Technological Infrastructure at 3Cat; Xavier Cubeles, Researcher at Eurecat; Cristina Brandner, Manager at Parc Audiovisual de Catalunya; Marc López, Director of the Catalunya Media City program.
Moderated by Xantal Llavina, journalist.
Miquel Rutllant
Senior Telecommunications Engineer from UPC and MBA from IESE. He has held various leadership roles in companies within the audiovisual sector: Commercial Director of TVC Multimèdia at the Catalan Audiovisual Media Corporation and Regional Director for audiovisual engineering company Vitelsa. Since 2012, he has served as the CEO of Grupo Lavinia, one of Spain’s leading audiovisual content and services groups. He is currently the President of the Catalan Audiovisual Cluster.
Ma Carmen Fernández
She began her career in R&D at Ericsson and Vodafone, later holding various executive roles at RSLCOM. Following that, she served as Operations Director in companies focused on the design and manufacture of the first connected consumer electronics devices and was Managing Director of the streaming platform TotalChannel. She joined the Mediapro Group in 2014, collaborating in various Business Development areas before taking on the role of Innovation Director, where businesses have been developed in the fields of synthetic content, immersive content, virtual economy, and virtual production.
Natàlia Prats
She spent 17 years working in various areas of the Catalan Audiovisual Media Corporation, beginning with interactive services and technical projects and eventually leading the Corporate Procurement department—a role she later took on at Football Club Barcelona and at Noucor Health in the pharmaceutical sector.
A couple of years ago, she returned to the Corporation—now 3Cat—to lead the technical department, where she oversees the engineering, systems, communications, operations, and broadcasting teams for TV, Radio, and Digital Media. She is implementing the latest innovations in digital and technological infrastructure to carry out a large-scale transformation and technological upgrade project.
Xavier Cubeles
Head of the Culture and Tourism division within the Technology Consulting department at Eurecat, the Technology Center of Catalonia, where he provides advisory services and applied research focused on innovation and the digital, green, and social transformation of these sectors.
Throughout his career, he has conducted various studies and projects centered on the cultural and creative industries, with a particular focus on the audiovisual sector. He is also an adjunct professor in the Communication Department at Pompeu Fabra University (UPF).
Cristina Brandner
She was a founding partner and director of Neptuno Films Production (1991–2016), a production company specializing in animated content. She produced 25 series and 17 television films, engaging in international co-productions and achieving sales in over 100 countries.
Since 2016, she has served as the Manager of the Parc Audiovisual de Catalunya.
Marc López
He holds a degree in Audiovisual Communication and Economics from Pompeu Fabra University (UPF). With experience in both the private and public sectors, he has dedicated his entire professional career to the audiovisual industry. Before his current position as Director of the Catalunya Media City Program, he worked as a manager and professor at ESCAC (School of Cinema and Audiovisuals of Catalonia) and held several roles, including director, at the Audiovisual Department of the ICEC (Catalan Institute for Cultural Enterprises). He also brings financial expertise from his previous role as a financial analyst at Natixis Coficiné, a French bank specializing in the cinema and entertainment sector.
Xantal Llavina
Journalist, Content Director, ICT Communicator, Executive Producer, and Speaker. She is currently the Director and Presenter of the educational program on entrepreneurship, digital revolution, innovation, and the future, Revolució 4.0 (Catalunya Ràdio-3CAT, 9th Season), Director and Executive Producer of the program Ho he Superat (3Cat-Catalunya Ràdio), and Deputy Director and Presenter of Som Revolució (3CAT-Tv3: What will Catalonia be like in 2030? 4th Season).
These are the various media outlets where she has worked and collaborated: ElPuntAvuiTV, TV3, Barça TV, BarcelonaTV, TVE, Canal 33, Ràdio 4-RNE, Catalunya Ràdio, RAC1, Punto Radio, El Periódico de Catalunya, Público-Públic, and El Punt Avui.
20 practical cases of AI use in content
Series, movies, documentaries, television, animation…
Switch Observatory Session
Monday 25th november
From 7pm to 8:30pm
Entry is free upon registration
Session in catalan
Three years ago, the first automated image generators (DALL-E, Stable Diffusion, Midjourney…) emerged. Two years ago, ChatGPT revolutionized the landscape. It’s time to see how and why the professional audiovisual industry is truly using AI.
In the first part of the session, we will analyze, with Joan Rosés, editor of the Switch Observatory and Collateral Bits, the most representative examples and cases of AI usage in audiovisual content. We will discover, among other things, how the documentary about Brian Eno is made to change every time it is shown, how AI has been implemented at the BBC, or in the broadcasts and summaries of the Paris Olympics, or in the film La sociedad de la nieve and the series La Mesías. A whole range of cases that will serve as inspiration for the practical use of artificial intelligence.
In the second part, we will speak with film and advertising director Joan Riedweg, nominated several times for the Gaudí Awards and author of the short film A Secret and The Dark, created entirely with AI, where he experiments with various content generation models.
If you want to stay updated, you can follow the Switch Observatory‘s LinkedIn page.
Joan Rosés
Editor of the Switch Observatory at the Catalonia Audiovisual Cluster and of Collateral Bits, a digital publication that analyzes the impact of technology on society. He is the author of the reports "L’Audiovisual Augmentat" (2023) and "IA Behind the Screen" (2024). For over twenty years, he has led projects related to technology and audiovisuals and has been the founder and driving force behind the Catalonia Audiovisual Cluster.
Joan Riedweg
He has a career spanning several decades and has directed music videos for renowned artists such as Ska-p, Manolo García, Joan Manuel Serrat, La Oreja de Van Gogh, Estopa, Sabina, among many others, being a pioneer in shooting music videos in 3D.
Some of his most notable works include the feature film "Xtrems" (2009) and the TV films "Desclassificats" (2013) and "El Crèdit" (2014).
He has been a pioneer in many of his projects. He directed the first HD music video with "Tres notas para decir te quiero" by Vicente Amigo, as well as "Me tienes contenta", the first 3D music video with Pastora.
In the field of teaching, he is a professor of Audiovisual Advertising Production and Written, Oral, and Audiovisual Languages at the Autonomous University of Barcelona, as well as a professor of editing at the ECIB (Barcelona Film School).
In the past two years, he has made two short films using artificial intelligence, such as "Autumn Tears" and "A Secret in the Dark".
He has received several nominations for the Gaudí Awards for "Xtrems", "Desclassificats", and "El Crèdit".
Inclusive fiction from story creation
Thursday 28th november
From 6:30pm to 7:45pm
Entry is free upon registration
Session in catalan
Moderated by Ana Joven, Head of Development at Minoria Absoluta.
Carles Mallol
He holds a degree in Audiovisual Communication with a specialization in Scriptwriting (Pompeu Fabra University, 2003) and in Directing and Dramaturgy (Institute of Theatre, 2013). He works as a screenwriter, playwright, director, and teacher.
He is currently the Story Editor for the series "Com si fos Ahir" (3Cat).
As a television screenwriter, he has worked on series such as "Ventdelplà" (Diagonal TV-3Cat) and "La Riera" (3Cat). He has also been a co-writer for telefilms like "Plou a Barcelona" (alongside Pau Miró).
As a playwright, his latest theatrical premiere was "La vida pornogràfica", directed by Gorka Lasaosa, at Sala Flyhard.
Valentina Viso
She has been a screenwriter for nearly twenty years. She has worked with filmmakers such as Mar Coll, Nely Reguera, Carla Simón, Aina Clotet, Celia Rico, Borja Cobeaga, and Diego Vega. For television, she has created and written series for TNT, Movistar, RTVEPlay, and 3Cat. Her films and series have been selected and awarded at festivals like Málaga, San Sebastián, Locarno, and Cannes Series.
She is currently developing several projects and, as a mentor and script consultant, collaborates with various institutions and FilmLabs such as ESCAC, La Incubadora, NOKA Mentoring, Canvi de Plànol, Start Me Up, and Pompeu Fabra University.
Salima Jirari
She is a consultant specializing in diversity in the audiovisual sector. She advises projects for various production companies and collaborates with labs and residencies organized by entities such as Netflix and the Academy of Cinema, addressing unconscious biases in the creative process and issues of representation in projects under development. Additionally, she provides training on diversity, equality, and inclusion in the audiovisual field at several universities, including Pompeu Fabra University and the University of Barcelona. She is currently collaborating on the development of the Cultural Rights Plan for the Ministry of Culture.
Elena Crimental
She is the Communications Director at the Observatory of Diversity in Audiovisual Media (ODA), where she works to promote a fairer industry and society. A graduate in Journalism and Audiovisual Communication, with a Master’s degree in Film and Television Scriptwriting, she has worked as a cultural journalist for over ten years in media outlets such as elDiario.es, AnaitGames, and Loop. She also has experience writing fiction and is a member of the comedy group Algo Cutre.
Ana Joven
With a solid track record in the audiovisual industry, she has contributed to various television, film, and theatrical productions over the years.
Currently, she serves as Head of Development at the production company Minoria Absoluta, where she collaborates in the planning and execution of both fiction and entertainment creative projects.
Among her most recent work, she has participated as executive producer in the dating show "Love Cost" for 3Cat and the talent show "Èpic Nails Vol. 2". Additionally, as a director, she has been involved in formats like "Mónica y el sexo" (Amazon) and "Acoustic Home" (HBO).
She has also contributed to other television productions as a screenwriter, including the series "Batalla Monumenta", "Persona Infiltrada", and "Tricicle 40 años". Her involvement in renowned projects such as "Tu cara me suena", "¡Ahora Caigo!", and "¡Mira quién baila!" has enriched her professional experience and creative vision.
10 years of the Talent Week
Tuesday 26th november
From 6:30pm to 8:30pm
Entry is free upon invitation
Session in catalan
MeetInnovations
Tuesday 26th November
From 12pm to 2pm
Entry is free upon registration
Session in catalan
MeetInnovations is a series of sessions dedicated to presenting and showcasing the most innovative university research, investigation, and business projects in the audiovisual field. These gatherings serve as a connection point between students, researchers, educators, and industry professionals, aiming to highlight emerging research and solutions that can transform the audiovisual landscape.
Each session includes project presentations, spaces for debate, and networking opportunities, fostering a knowledge exchange that promotes collaboration and inspires new ideas in audiovisual technologies.
This initiative is organized by the University-Business-Technology working group.
Apricot by Link3rs
StartUB!
Present: Hector Bordas and Judith Cardona.
Apricot is a continuous simultaneous voice translation tool based on AI that allows the audience to listen in their preferred language using just their mobile device and headphones, while speakers can communicate in their native language. All this is possible by simply scanning a QR code to join a web application, with no installation required.
FILMO
StartUB!
Presents: Pol Amoedo.
L’ANÒMALA
ERAM
Present: Núria Jordán Sánchez and Tate Climent Colell.
L’Anòmala is an immersive and interactive gastronomic experience designed to invite diners to reflect on their eating habits. This proposal, conceived and prototyped over five months by students from the ERAM University School, is presented in the form of a pop-up restaurant, where gastronomy is combined with audiovisual and interactive multimedia elements.
The experience offers a five-course menu that promotes dialogue and reflection through provocations that challenge traditional dining expectations. This project proposes an innovative model of gastronomy, not only pleasurable but also a provocative stimulus, facilitating a deep interaction with food and our eating habits.
PlayComp
StartUB! & ENTI
Presents: Martí de Ferrer Fuertes
SCRIBAL: Un transcriptor especialitzat per a la docència
Fundació Bosch i Gimpera – Universitat de Barcelona
Presenta: Mireia Farrús.
SCRIBAL és un sistema automàtic de reconeixement de la parla basat en xarxes neuronals i adaptat al català. A la vegada, és una eina pensada específicament per a funcionar en el context d’una aula, ja que estarà adaptat específicament amb terminologia especialitzada en el domini acadèmic de la universitat. A més a més, el transcriptor pot ser utilitzat per alumnes amb un coneixement limitat de la llengua de docència, ja que permet enllaçar el text de sortida a un traductor automàtic que proporcioni el contingut de la classe en la llengua pròpia de l’alumne.
SONIC PORTRAITS
Fundació Bosch i Gimpera – Universitat de Barcelona
Presents: Magda Polo Pujadas.
The Sonic Portraits project by the Ekho research group (UB) focuses on the sound creation of characters, places, and events through interdisciplinary studies from fields such as aesthetics, history, anthropology, sociology, etc., combining artificial intelligence with electronic music and soundscapes. Furthermore, in all of its projects, the audience plays an active role, as they intervene in the essence of the work in various ways, transforming, so to speak, into artists themselves. What is intended to be conveyed through the different sound portraits are aspects that provide new insights into the characters, places, and events depicted.
Audiovisual Talent Week is an event designed and organized with a commitment to sustainability and the minimization of negative environmental impacts.
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