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© 2024 Clúster Audiovisual de Catalunya
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PROGRAM OF CONFERENCES AND ACTIVITIES ORGANIZED BY THE CLUSTER OR WITH ITS PARTICIPATION
Find the Cluster at the Catalonia Pavilion (CS100) and at the Barcelona City Council booth (CS244)
TUESDAY 4 FEBRUARY
Find the Cluster at the Catalonia Pavilion (CS100) and at the Barcelona City Council booth (CS244)
HOW TO MAKE AUDIOVISUAL CONTENT WITH AI?
Tuesday 4th February, from 11am to 11:40am
Room CC5.2
Access to this session requires a specific paid ticket and the badge to the fair
Free access for Cluster members with prior registration and the badge to the fair
Session in English
Artificial intelligence is revolutionizing postproduction by making workflows faster and unlocking new creative possibilities. Automated editing, intelligent color grading, seamless integration of visual effects, and optimized sound design are just some of the ways AI is transforming the industry. In this session, we’ll showcase real-world examples of how these tools are being used to enhance efficiency and elevate the quality of audiovisual projects, offering a glimpse into the future of content creation.
With Bernat Aragonès, Film Editor & VFX Supervisor at Antaviana VFX & Postproduction; & Iván Garriga, Founder and Director of Pijama Studio. Moderated by Montserrat Rigall, Journalist at RTVE and Head of Programs at Ràdio 4.
ATTENTION! Free tickets for this session are limited for members and will be granted according to the registration order through the form.
ANIMATION AND 3D MODELING WITH AI
Tuesday 4th February, from 11:50am to 12:30pm
Room CC5.2
Access to this session requires a specific paid ticket and the badge to the fair
Free access for Cluster members with prior registration and the badge to the fair
Sessió en anglès
AI is rapidly becoming a game-changer in the world of 3D animation and modelling, where creativity meets cutting-edge technology. Such tools empower visual artists to experiment and push boundaries, opening avenues for innovation while reducing production time and costs. This session will showcase how AI-driven character modelling, motion capture and rendering are shaping the industry, creating opportunities for efficiency and new approaches to visual storytelling.
With Florenci Magriñà Arjona, Videogame Developer and Videogame Teaching Area Lead at FX Barcelona Games School; & Felix Balbas, CEO & Creative Founder of Minimo VFX. Moderated by Francisco Asensi Viana, Head of Innovation & Strategic Partnerships at DeAPlaneta Entertainment.
ATTENTION! Free tickets for this session are limited for members and will be granted according to the registration order through the form.
UNA INMERSIÓN EN LA PRODUCCIÓN VIRTUAL LED DE HOLLYWOOD CON MAURICIO VAN HASSELT
Tuesday 4th February, from 3:45pm to 4:25pm
Room CC5.3
Free access with the fair badge
Session in Spanish
In this session led by Mauricio Van Hasselt, VP On-Set Producer at the award-winning Pixomondo, we will dive into the reality of digital universes created with virtual production. With an extensive career that includes projects like Stranger Things, Star Wars, and Harry Potter.Van Hasselt will share his experience and show real examples of how this technology allows the creation of incredible settings and takes visual storytelling to new levels. Additionally, we will explore the use of specific tools such as artificial intelligence, which make virtual production an essential part of the cinema of the future.
WEDNESDAY 5 FEBRUARY
Find the Cluster at the Catalonia Pavilion (CS100) and at the Barcelona City Council booth (CS244)
GUIDED TOURS
Wednesday 5th February, at 10:30am and at 12pm
We are organizing two guided tours to explain to attendees how the content is divided across the spaces and to showcase the highlights of this year’s fair edition.
The second guided tour will conclude at 1:00pm at the Drone Arena, where we will witness an exclusive drone show.
More information coming soon.
CATALONIA DRONE SHOW
Wednesday 5th February, from 13pm to 14pm
Drone Arena (8J300, Hall 8.1)
Free access with the fair badge
Discover the most innovative drone companies in Catalonia with a show that will leave you speechless. Drones have revolutionized the audiovisual field thanks to their versatility and unique capabilities: cinematic shots, event coverage, light shows… You’ll be able to see all these new developments at ISE’s Drone Arena.
We will feature exhibitions by Airmedia360 and Flock Drone Art.
Organized by LANG Iberia.
SWITCH – 10 CASOS QUE MUESTRAN LAS TENDENCIAS DE USO DE LA IA EN LA INDUSTRIA AUDIOVISUAL
Wednesday 5th February, from 3pm to 3:40pm
Room CC5.3
Free access with the fair badge
Session in Spanish
AI is being integrated into the workflows of the audiovisual industry. Many of its uses extend the features of traditional tools, but some practices point to radical transformations in the way content is created, produced, and distributed.
In this session, led by the Switch Observatory, we will analyze a selection of practical cases and examples that showcase the profound changes AI can bring to advertising, documentaries, video games, fiction, and TV programs.
With Joan Rosés, journalist and editor of Collateral Bits, a digital publication that analyzes the impact of technology on society, and from the Switch Observatory, part of the Catalan Audiovisual Cluster, which identifies technological trends transforming the audiovisual sector.
IT’S ALL ABOUT DRONES
Wednesday 5th February, from 4:30pm to 5:30pm
Agora Space at the Barcelona City Council booth (CS244, Congress Square)
Free access with the fair badge
Session in English
Drones have revolutionized the audiovisual field with their versatility and unique capabilities: cinematic shots, event coverage, light shows… In this session, LANG Iberia will explain the program it has created for the Drone Arena, and the companies Airmedia360 and Flock Drone Art will present their innovations.
THURSDAY 6 FEBRUARY
Find the Cluster at the Catalonia Pavilion (CS100) and at the Barcelona City Council booth (CS244)
WHAT’S NEW?
Thursday 6th February, from 10:30am to 1pm
Agora Space at the Barcelona City Council booth (CS244, Congress Square)
Free access with the fair badge
Session in Catalan, Spanish & English
We will discover the most notable audiovisual innovations from the companies of the Catalan Audiovisual Cluster, covering the entire value chain of the audiovisual sector, acting as the backbone of the Catalan audiovisual industry.
THE FUTURE OF AUDIOVISUAL APPLICATIONS IN RETAIL
Thursday 6th February, from 1:10pm to 1:30pm
Room CC5.2
Access to this session requires a specific paid ticket and the badge to the fair
Free access for Cluster members with prior registration and the badge to the fair
Session in English
Audiovisual technologies are reshaping the retail landscape, transforming how brands connect with customers. From immersive experiences to interactive displays and holograms, these innovations are creating dynamic environments that captivate attention and elevate engagement. Through the showcase of existing audiovisual solutions, we will explore how they are blurring the boundaries between physical and virtual spaces, while opening the door to a new era of personalized shopping experiences.
With Aleix Fernández, Founder and CO-CEO of Onionlab; & Carles Giner, Co-founder of Newtonlab Space.
ATTENTION! Free tickets for this session are limited for members and will be granted according to the registration order through the form.
EXPERIENCIAS INMERSIVAS: TRANSFORMANDO EL MODELO DE MUSEO
Thursday 6th February, from 5:05pm to 5:45pm
Room CC5.3
Free access with the fair badge
Session in Spanish
Immersive museums are becoming multidisciplinary spaces where creativity and technology converge. In this session, we will see how immersive museums go beyond traditional exhibition, offering interactive and sensory experiences that merge entertainment and learning. In this way, new forms of connection with audiovisual content emerge, stimulating imagination and challenging the limits of perception.
With Marc Colomines, Creative Director of blit.studio; José Vaaliña, Director of Eyesberg; & Enrique Vives, Founder and Director of The White Rabbit – The Off Museum. Moderated by Mònica Lablanca, Head of Strategic Development of 3Cat.
FRIDAY 7 FEBRUARY
Find the Cluster at the Catalonia Pavilion (CS100) and at the Barcelona City Council booth (CS244)
JÓVENES TALENTOS Y TECNOLOGÍA
Friday 7th February, from 11am to 12:30pm
Room CC5.2
Free access with the fair badge
Session in Spanish
We will discover several self-created projects based on new technologies from the Audiovisual Pitch 2024, organized annually by the Catalan Audiovisual Clúster. The following projects will be presented: Eclipse by Lara Fusalba, Els cignes salvatges by Laia Tarragó, Espectres by Clàudia Peguera, .txt by Xavier Herrera, and INSTINT(O): fuera dentro, dentro fuera by Paula Martín García.
The jury consists of Antònia Folguera, curator of Sónar+D; Maria Gibert, audiovisual activities coordinator at CCCB; and Ramon Morera, founder and CEO of Produktia.
PRESENCE OF THE CLUSTER, MEMBER COMPANIES & INSTITUTIONS
CLUSTER BOOTHS
In the 2025 edition, the Catalan Audiovisual Cluster it’s present at the Catalonia Pavilion of the Government of Catalonia (CS100) and at the Barcelona City Council booth (CS224). Both are located in Congress Square between halls 4 and 5.
MEMBER COMPANIES
Cluster Audiovisual member companies are present with their own booths and also under the umbrellas of the Government of Catalonia (Catalonia Pavilion), Barcelona City Council, the Innovation Park, and the Drone Arena.
Member companies present at the Government of Catalonia’s Catalonia Pavilion (CS100 – Congress Square): Ebantic, Framemov, Eurecat, Fluendo, EGM, Watchity, WindowSight and NRD Multimedia.
Member companies present at Barcelona City Council booth (CS244 – Congress Square): Blit and IT’S ON.
Member companies present at Innovation Park (Congress Square): Emogg, Into Reality, Play Your Brand and Royal Renders.
Member companies present at the Drone Arena: Airmedia360 and Flock Drone Art.
INSTITUTIONS
ACCIÓ is present at the Government of Catalonia’s Catalonia Pavilion (CS100 – Congress Square), where the Catalan Audiovisual Cluster has its own booth. They act as an umbrella for about twenty Catalan companies, aiming to promote the audiovisual sector of Barcelona and Catalonia.
The Barcelona City Council has its own booth shared with the Catalan Audiovisual Cluster (CS244 – Congress Square). They feature a specific program at the Agora space and act as an umbrella for about ten leading companies in the sector.
PREVIOUS EDITIONS
ISE 2024
The cluster organized 13 activities (conferences, workshops, networking) on the main stages and in the Agora space of the cluster’s booth, shared with Barcelona City Council. About 20 partner companies were present in their own booths, at ACCIÓ’s booth and at the cluster’s booth.
ISE 2023
The cluster organized 9 conferences on the main stages and in the Agora space of the cluster’s booth, shared with Barcelona City Council. About 20 partner companies were present in their own booths, at ACCIÓ’s booth and at the cluster’s booth.
ISE 2022
The cluster organized 8 conferences on the main stages and in the Agora space of the cluster’s booth, shared with Barcelona City Council. 16 partner companies were present in their own booths, at ACCIÓ’s booth and at the cluster’s booth. We participated in the ISE Open Innovation Challenge.