Recently, artificial intelligence has become popular and has reached a level of sophistication unthinkable a few years ago. Its uses and applications represent a great opportunity for brands communication, which are fighting to make a place for themselves in a digital scenario with lots of information. From the generation of content using techniques such as deepfake to sound and voice editing, through emotional analysis or campaing customization, AI offers valuable tools that allow improving creativity, optimizing work processes and maximize brand impact. In this Zoom Brands we will learn about the latest AI trends and solutions for this sector and we will discuss, among others, the ethical implications of this accelerated automation.

We will have a pre-introduction by David Lahoz, TAPPX Product Strategist. Albert Giménez, Business Development Manager of Wildbytes, will participate in the round table; Josep M. Ganyet, CEO of Mortensen; and Ramon Arteman, Director of Metropolitana. Moderated by Bibiana Ballbè, journalist and CEO of TheCreative.

We look forward to seeing you next May 9 at 10 a.m. at Foment del Treball (Via Laietana, 32).

Find the entire program on the Zoom Marques 2023 website.

Registration through this link.