CONFERENCES AND PRESENTATIONS
The Audiovisual Cluster of Catalonia organizes a series of conferences and presentations in the main stages of the ISE Fair.
Tuesday, January 30, from 12 pm to 12:40 pm
ISE Showfloor Stage, Tech Talks Español (Hall 4)
Free access for those accredited to the fair
Session in Spanish
Virtual Production Supervisor, VFX Supervisor, Director, Director of Photography… virtual production has changed the workflow on sets, introducing new professional roles and modifying previously existing ones, both technically and creatively. Which are these roles? How do they interact and what work dynamics do they generate? In this session we saw how these professionals, in a constant process of adaptation, complement each other to integrate the most advanced technologies and take advantage of the possibilities offered by virtual environments. To do this, we talked with one of the directors about the case of the Netflix series “Berlín”.
With Sergi Silva, Virtual Production Supervisor, Orca Studios; Adrián Pueyo, Head of VFX & Virtual Production, Orca Studios; Geoffrey Cowper, Director of “Berlín”.
Moderated by Manu León, Director of Photography.
Tuesday, January 30, from 15:30 pm to 16:10 pm
Room CC5.3
Free access for those accredited to the fair
Session in English
The Catalan Audiovisual Cluster presented the most comprehensive report to date on the impact of artificial intelligence in the audiovisual industry. “AI behind the screen” analyses the current state and prevailing trends in the automated generation of texts, images, audio, music and data analytics.
How will AI affect the scriptwriting, production, postproduction, distribution and audience analysis? Which are the most influential companies and applications? How will IA impact jobs in the creative sector?
We identify more than 150 companies, products and experiences organised into 10 thematic areas that exemplify the transformation that AI is causing and will cause in the way television, cinema, advertising and more are produced. AI behind the screen is a useful guide for the entire audiovisual value chain in the face of AI disruption.
The presentation of the “AI behind the screen” had two parts:
Part 1. How AI impacts the audiovisual industry, current state and trends. By Joan Rosés, Editor, Collateral Bits.
Part 2. Will AI take my job? By Albert Cañigueral, Consultor, Barcelona Supercomputing Center and author of El trabajo ya no es lo que era.
Tuesday, January 30, from 16:20 pm to 17:15 pm
Room CC5.3
Free access for those accredited to the fair
Session in English
Virtual studios are proliferating across Europe at an unprecedented pace. Their advantages are undeniable: traditional locations are being replaced by a more economical and sustainable alternative, while creativity becomes boundless. In this session, we engaged in a dialogue with Europe’s most important virtual studios, winners of Emmys and Oscars for their work at the forefront of productions like Game of Thrones, House of the Dragon, and The Boys, among others. We uncovered what it’s like to work behind these global phenomena and explore the technologies and business models that are setting the stage for a new era in European virtual production.
With David Bermbach, Vice President & Technical Head of Business Unit Solutions at ARRI (virtual studio created in collaboration with NEP); Bruno Corsini, Co-Founder, Plateau Virtuel (Sony); Patrick Morris, Co-Founder & Creative Director, APPIA & Plató Nou (by Lavinia); Billy Brooks, Virtual Production Supervisor, Pixomondo, who has been VFX Supervisor on Ridley Scott’s “Raised by Wolves” and Virtual Art Department Supervisor on Gareth Edwards “The Creator”and the latest Marvel instalment “The Marvels”.
Moderated by Martí Genís, Founder of Pospotime.
Thursday, February 1, from 11:20 am to 12:00 pm
ISE Showfloor Stage, Tech Talks Español (Hall 4)
Free access for those accredited to the fair
Session in Spanish
Immersive experiences have become the central axis of a new global entertainment paradigm. Contrary to initial expectations, which linked the virtual experiences to individual consumption from our homes, we observe a growth in collective experiences in cultural and entertainment spaces. In this session we analyzed how immersive experiences are transforming the traditional conception of entertainment, identifying key technologies and emerging trends in this up-and-coming sector.
With Vanesa Hernàndez, Head of the Strategic Children’s Unit, 3cat; Núria Oller, Director of the Music and Digital Projects Department, Fundació “La Caixa”; David Bardos, CEO, Univrse; Verónica Casas, CEO, Blanco y Negro Music.
Moderated by Jordi Sellas, CEO, Layers of Reality.
Thursday, February 1, from 16:30 pm to 17:00 pm
ISE Showfloor Stage, Tech Talks English (Hall 4)
Free access for those accredited to the fair
Session in English
From the creation of avatars to hyper-realistic representation, digital humans are transforming the entertainment and brand industry. The boundaries between the real and the simulated blur, opening the doors to increasingly immersive experiences and new forms of social interaction. On the other hand, the star system is being reconfigured, where purely digital celebrities coexist with others who have been rejuvenated through technologies such as AI. In this session, we observed the technological innovations behind digital humans and their future trends, also addressing the implications for managing and protecting digital identity and the new business models associated with them.
With Nico Roig, CG and Deepfake Supervisor at Metropolitana; Cai Felip, CEO, Union Avatars; Sergi Sagàs, Chief Innovation Officer, Hyperreal.
Moderated by Patricia M. Val, Cofounder & CEO, Futura Space.
Friday, February 2, from 10:30 am to 11:45 am
Room CC5.3
Free access for those accredited to the fair
Session in Spanish
We discovered 4 self-created projects from the Universitat-Indústria Audiovisual Pitching from Talent Week 2023, organized annually by the Catalan Audiovisual Cluster. The projects neuragest (generative art exhibition), HIPNOS (massive artwork), NINIS (transmedia animation miniseries) and Spaced Away (immersive experience) were presented.
They were accompanied by a jury formed by Carlota Planas, lawyer specialized in intellectual property rights, Sabatellini & Associats; Luis Castro, Co-founder of Barspin Studios and Virtualmono; Albert Puig, Project Manager, Windowsight.
With Marc López Soler, creator of neuragest; Eduard Milà Alvarez, creator of HIPNOS; Edu Massanella, creator of HIPNOS; Eric Zwartzko Pou, creator of NINIS, Lucía Herrera Pin, creator of NINIS; Elisabet Romo Heredia, creator of Spaced Away; Berta Alisnet, creator of Spaced Away.
